<div>There’s been books written on it, workshops designed for it and hundreds of experts in it. But surely it can’t be that difficult to work out who your target customer is and how to target them with the right stuff… right?</div>

There’s been books written on it, workshops designed for it and hundreds of experts in it. But surely it can’t be that difficult to work out who your target customer is and how to target them with the right stuff… right?

S3 Ep8: 105 - Working out who your idea customer is

The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.

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S3 Ep8: 105 - Working out who your idea customer is

S3 Ep8: 105 - Working out who your idea customer is