In this episode, I talk to Annelise Worn. Annelise Worn is a business strategist, marketing mentor, agency CEO, author, speaker and mother of 4 little ones. After establishing a successful marketing agency that created the time and financial flexibility to live life around her young family and expand her philanthropic work, Annelise began mentoring others with similar ambitions. Annelise’s mission is to empower & equip purpose-driven business owners to establish the profit & freedom they need to achieve their aims beyond the bottom line. You can check out her website or Instagram. 

0:52 Introduction to Annelise Worn

2:33 Annelise talks about how she got started with her business.

5:33 I ask Annelise about her approach to helping small businesses and the services her agency provides.

07:20 Annelise traces the trajectory of her mentor program and how she grew that side of her business.

14:42 We discuss how Annelise started to identify her brand pillars and what her personal brand stands for.

24:22 Annelise talks about which aspects of her personal branding she struggled with and how she motivated herself to overcome them.

31:22 We wrap up with discussing the advantages of focussing on personal branding for an entrepreneur.