Rosanne Warmerdam explains how HealthBlocks is reinventing preventive health through data ownership, behavioral science, and community-driven motivation. She explores how healthier habits are built, why gamification can effectively nudge behavior, and what it takes to design technology that empowers individuals while safeguarding their privacy — all while leading a purpose-driven startup focused on long-term impact. *Audio note: There's a bit of room reverb in this episode — but the insights are worth it.