In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Beth Alison-Berggren, an Amazon store specialist, known as Babs. The discussion uncovers the complexities of establishing, optimizing, and succeeding on Amazon. Babs shares her extensive experience, including how to list products, compete for the buy box, manage fulfillment, and navigate Amazon's ever-changing rules. The episode also highlights common misconceptions about selling on Amazon, the importance of optimizing product listings for better visibility, and strategies for handling customer reviews. They also discuss the cost implications of selling on the platform, including subscription fees and advertising costs. This episode serves as an essential guide for anyone considering selling products on Amazon, emphasizing the need for dedicated management and professional expertise. Additionally, listeners are treated to humorous anecdotes about Trygve's retirement plans and a side conversation about unusual products like Aztec death whistles.