In this episode of Dial It In, the hosts recap a masterclass by Heather Boschke, who discusses the importance of creativity in business and finding joy in unexpected places. Heather, a strategic marketing leader with over 20 years of experience, shares insights on marketing foundations, the significance of brand building, and how to engage with target audiences effectively. Heather also talks about her journey as an artist and author of the Little Birdie Buddies series. She emphasizes the value of maintaining a work-life balance, using time effectively, and the need for authentic, strategic marketing. The discussion also explores how fractional executives can bring fresh perspectives and challenge business norms to drive success.