In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Katie Walter, a strategic business leader and fractional CMO, about the emerging world of fractional executives. Katie discusses the benefits, challenges, and methodologies of fractional leadership, emphasizing the importance of strategic involvement without the full-time commitment. The episode highlights how companies can leverage fractional executives for pivotal roles, manage business growth, and navigate the changing work landscape. Katie also shares her personal journey into fractional work, offers advice for aspiring fractionals, and promotes the upcoming Fractional Conference.