In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool aimed at revolutionizing sales through personalized and relationship-focused strategies. The discussion starts with a staff pick by Danielle, highlighting Lauren's storytelling skills and passion for Zinnia’s mission. Lauren elaborates on how Zinnia works to automate menial sales tasks, enabling reps to focus on building genuine relationships with clients. They delve into the tool's features, including its ability to generate personalized prospecting messages and follow-ups, mirroring techniques, and the upcoming Next Best Action feature. Lauren also shares their recent success in a pitch competition with Hearst and discusses the future of AI in sales, emphasizing its role in supporting rather than replacing human efforts.