In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Michelle Hanson, the Director of Digital Marketing at BizzyWeb. They discuss the challenges and importance of self-promotion, effective digital marketing strategies, and the evolving landscape of SEO. Michelle emphasizes understanding company goals, identifying target audiences, and the balance between art and science in marketing. They also touch on the changing dynamics of SEO with AI and SERP features and the importance of setting realistic marketing budgets. The episode is sponsored by FractionalTactical.com, providing insights into fractional CMO partnerships.