In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Anderson, a leading expert on growth, business, risk, and innovation. Steve discusses his book, 'The Bezos Letters: 14 Principles to Grow Your Business Like Amazon,' which breaks down Jeff Bezos's shareholder letters to reveal the strategies behind Amazon's global success. Key topics include the principles of 'Successful Failure,' 'Return on Risk,' 'Customer Obsession,' and the importance of experimentation and innovation. Steve shares insights into how businesses can apply Amazon's growth strategies to scale, innovate, and thrive. The episode also touches on Amazon's unique approaches to logistics, marketplace dynamics, and customer service.