Creating Happy Writers

S3: What Makes a Stand-Out Nonfiction Book?

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Half of UK adults no longer read for pleasure. In today's world of 90-second TikToks and instant AI answers, can nonfiction books still grab readers?

In this episode, I reveal the nine critical elements that separate those forgettable, yawn-inducing business books from those that fly off shelves and change lives. 

Listen to find out: 
  • How to create "switch-flicking" content rather than just stuff that "turns up the dial" (like Atomic Habits and The 5 Second Rule)
  • Why your personal story creates the trust and connection readers crave
  • The power of simple, practical frameworks readers can implement immediately
  • How to use storytelling to make your concepts 22 times more memorable
  • Why strong opinions and authentic voice trump neutral, academic approaches every time

    • So whether you're drafting your first manuscript or polishing your tenth, these insights will elevate your work from, “Yeah, it was okay” to, “Holy heck, that book changed my life.” 

    I hope you enjoy listening.

    Further resources from me
    • Switch and Dial LinkedIn article
    • Sign up for the FREE Write Stuff newsletter here.
    • Book Strategy Hour - all info and link to book is here
    • Happy Writers Hub - The Happy Writers Hub - all info and link to join is here
    • My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.
      Connect with Steph:

      Website: https://stephcaswell.com/

      Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

      LinkedIn: https://www.linkedin.com/in/stephcaswell/

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