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S3C1A2 What are Durability and Tangibility?


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Season/Course 3: Product & Services

Chapter 1: Product Classification & Hierarchy

Abstract 2

What are Durability and Tangibility? Durables, also known as durable goods or consumer durables, is a category of consumer goods that do not wear out quickly, and therefore do not have to be purchased frequently. Let's understand this marketing concept in more detail in this episode.

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