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S3C2A6 What is a product differentiation strategy?


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Season/Course 3: Product & Services

Chapter 2: Product Differentiation

Abstract 6

What is a product differentiation strategy? Product differentiation is fundamentally a marketing strategy to encourage the consumer to choose one brand or product over another in a crowded field of competitors. It identifies the qualities that set one product apart from other similar products and uses those differences to drive consumer choice. Let's understand this marketing concept in more detail in this episode.

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