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S3C3A1 What are Services and Characteristics?


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Season/Course 3: Product & Services

Chapter 3: Service & Characteristics

Abstract 1

What are Services and Characteristics? A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services do not always emerge out of physical products. Let's understand this marketing concept in more detail in this episode.

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