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S3C3A4 What is Variability?


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Season/Course 3: Product & Services

Chapter 3: Service & Characteristics

Abstract 4

What is Variability? Variability is another important characteristic of services, which means that their quality may vary greatly, depending on who provides them and when, where, and how they are provided. For example, the Sheraton hotel has a reputation for providing better service than others. Let's understand this marketing concept in more detail in this episode.

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