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S3C4A2 What is Ordering Ease?


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Season/Course 3: Product & Services

Chapter 4: Service Differentiation

Abstract 2

What is Ordering Ease? Ordering ease refers to how easy it is for the customer to place an order with the company. For example, Baxter Healthcare supplies hospitals with computer terminals through which they send orders directly to the firm. Let's understand this marketing concept in more detail in this episode.

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