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S3C5A4 What is Interactive Marketing?


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Season/Course 3: Product & Services

Chapter 5: Service Marketing Triangle

Abstract 4

What is Interactive Marketing? Interactive marketing is a one-to-one marketing practice that centers on individual customers' and prospects’ actions. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts. Let's understand this marketing concept in more detail in this episode.

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