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S3C6A1 What is Service Quality Management?


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Season/Course 3: Product & Services

Chapter 6: Service Quality Management

Abstract 1

What is Service quality Management? The process of managing the quality of services delivered to a customer according to his expectations is called Service Quality Management. It basically assesses how well a service has been given, so as to improve its quality in the future, identify problems and correct them to increase customer satisfaction. Let's understand this marketing concept in more detail in this episode.

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