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S3C6A6 What are Tangibles?


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Season/Course 3: Product & Services

Chapter 6: Service Quality Management

Abstract 6

What are Tangibles? Tangibility is the appearance of physical facilities, equipment, personnel, and communication materials. Customers tend to expect clean and professional facilities and shops, employees who look groomed and neat, and well-written and designed materials such as menus, websites, and signs. Let's understand this marketing concept in more detail in this episode.

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