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S3C7A4 What is the growth stage in PLC?


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Season/Course 3: Product & Services

Chapter 7: Product Life Cycle (PLC)

Abstract 4

What is the growth stage in PLC? If a product successfully navigates through the market introduction it is ready to enter the growth stage of the life cycle. This should see growing demand promote an increase in production and the product become more widely available. Let's understand this marketing concept in more detail in this episode.

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