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S3C7A7 What is the strategy involved in the maturity stage?


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Season/Course 3: Product & Services

Chapter 7: Product Life Cycle (PLC)

Abstract 7

What is the strategy involved in the maturity stage? During the maturity phase, sales for a particular product will flatline and then decline after reaching a saturation point. Businesses are typically facing increased price competition from new market entrants and customers are unlikely to pay top dollar for the same old product anymore. Let's understand this strategy in more detail in this episode.

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