The Bumper Blueprint Podcast

S3E02 - 10 Ways To Keep Your Contact List Healthy


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Are you always talking to unqualified leads? Are your email open rates tanking?

It's time for a list cleanse!

In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list.

They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists.

Key takeaways include

  • validating emails
  • obtaining permission
  • avoiding spam traps
  • using welcome series
  • segmenting your list
  • handling inactive subscribers
  • and sending relevant content.
  • If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time.


    Time stamp

    00:00 Introduction to Marketing Automation
    00:41 The Problem with Unqualified Leads
    02:40 Validating Your Email List
    03:43 Networking and Email Collection Tips
    05:53 Managing Spam and Bots
    07:20 Importance of Double Opt-In
    09:54 Personalized Welcome Emails
    12:26 Segmenting Your Email List
    15:38 Handling Unsubscribes
    22:40 Dealing with Inactive Subscribers
    26:52 Win-Back Campaigns
    30:07 Conclusion and Future Episodes

    Please note: The correct email validation tool is called NeverBounce or BriteVerify

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    Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.


    P.S. Here are 4 ways we can help you grow your business:


    1. Check out our socials for free marketing tips that you can implement in your business today:


    Instagram: https://www.instagram.com/bumperleads/

    Facebook: https://www.facebook.com/bumperleads/

    LinkedIn: https://www.linkedin.com/company/17912778/

    TikTok: https://www.tiktok.com/@bumperleads


    2. Done-With-You Training - Join the Waitlist

    https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/


    3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com


    4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales


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    The Bumper Blueprint PodcastBy Jovana Vujnic