SaaS Sessions

S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2


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Welcome to the first episode of Season 3 of the podcast!

In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy.

Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018).

Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbook

Product Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/

Connect with Yoni - https://www.linkedin.com/in/yonisolomon/ 

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

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SaaS SessionsBy Sunil Neurgaonkar

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