Why is trust so important? How does trust contribute to the bottom line? This episode cites a lot of research done by many. It shows the impact of having trust on company performance, on employee attitudes, on employee behaviors, and on project performance. A lot of numbers will be thrown in this episode, that will paint a complete picture. They will show what happens when the level of trust is above average, as well as what happens when it dips below average. It will also explain why being trusted is so important to us. All the sources of the data provided in this episode are listed in The Book of Trust.