Michael and Avy are back for Season 3 of The Pricing Guys.

To kick things off, we’re testing a simple question. Do pricing experts actually know the price of everyday products? From hotel water bottles to Hugo Boss t-shirts, baby formula, marinara sauce, and Excel gum, we put our instincts to the test in a rapid-fire guessing game. Some answers are close. Others not so much.

It’s a good reminder of something pricing professionals know well. Price perception is rarely as clear as we think.

Watch to see who ends up the champ of price guessing.

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