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S3E10: Exclusive Workshops: Mastering Demand Capture
In this episode, the hosts discuss the concept of demand capturing and how it differs from demand generation. They highlight the challenges of capturing demand and the need for a strategy that is not too pushy or salesy. The hosts then introduce exclusive workshops as a middle stage between webinars and demos, explaining the benefits of positioning oneself as an industry expert and generating high-quality leads. They also provide insights into structuring an exclusive workshop and emphasize the importance of follow-up and engagement.
Takeaways
- Demand capturing is the process of finding and capturing the demand of interested prospects who are not yet ready for a demo.
- Exclusive workshops are a valuable strategy for engaging with potential clients, positioning oneself as an industry expert, and generating high-quality leads.
- Structuring an exclusive workshop involves inviting a small group of participants, providing relevant and specific content, and facilitating interactive discussions.
- Follow-up and engagement after the workshop are crucial for converting prospects into customers.
Chapters
00:00 Introduction to Demand Capturing
01:01 Challenges in Demand Capturing
04:12 Structuring an Exclusive Workshop
06:06 Follow-up and Engagement
WATCH: https://youtu.be/z6DzZpeNvr0
READ THE BLOG ARTICLE: https://www.cotide.com/en/blog/exclusive-workshops-mastering-demand-capture
View all episodes
By Marc Gasser, Valentin BinnendijkIn this episode, the hosts discuss the concept of demand capturing and how it differs from demand generation. They highlight the challenges of capturing demand and the need for a strategy that is not too pushy or salesy. The hosts then introduce exclusive workshops as a middle stage between webinars and demos, explaining the benefits of positioning oneself as an industry expert and generating high-quality leads. They also provide insights into structuring an exclusive workshop and emphasize the importance of follow-up and engagement.
Takeaways
- Demand capturing is the process of finding and capturing the demand of interested prospects who are not yet ready for a demo.
- Exclusive workshops are a valuable strategy for engaging with potential clients, positioning oneself as an industry expert, and generating high-quality leads.
- Structuring an exclusive workshop involves inviting a small group of participants, providing relevant and specific content, and facilitating interactive discussions.
- Follow-up and engagement after the workshop are crucial for converting prospects into customers.
Chapters
00:00 Introduction to Demand Capturing
01:01 Challenges in Demand Capturing
04:12 Structuring an Exclusive Workshop
06:06 Follow-up and Engagement
WATCH: https://youtu.be/z6DzZpeNvr0
READ THE BLOG ARTICLE: https://www.cotide.com/en/blog/exclusive-workshops-mastering-demand-capture