Pencil Group is an indie group of agencies combining creativity and technology in marketing services from brand building to e-commerce enablement. Pencil Group exists to make, collaborate and nurture meaningful human connections between companies and their customers in the digital era. Some of their retainer clients are LG Group, Carlsberg Group, Vingroup. The group is founded by some ex C-level leaders from global agency networks, headed by Nguyen Tien Huy, former Chief Digital Officer at Ogilvy Vietnam.

Huy and I talk about:

His background and journey to founding Pencil Group

The ecosystem of the digital agency market in Vietnam

The business model and differentiation of Digipencil

How Digipencil expanded the business (Pencil group) during the pandemic.

The long term vision for Pencil Group

Who is the nicest person he has ever met in his life and why.