Disney doesn't sell rides. They sell an ecosystem designed to keep you spending as long as possible.

Michael sat down with CJ Gustafson of Mostly Metrics to unpack the surprisingly sophisticated pricing strategy behind the Disney experience. From loss leader ticket pricing and frictionless wristband payments to dynamic lightning lane offers and segmented Florida resident discounts. Sharp observations, real-world parallels to SaaS, and a lot of lessons hiding inside a family vacation.