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S3E11 - Stop Losing Bookings: How a CRM Can Transform Your Music Business
In this episode of The Full-Time Function Musician Podcast, I chat with professional magician and Giggio founder Martyn Rowland, whose software has become the go-to booking management system for entertainers across the UK.
Martyn shares his journey from performing at corporate events to creating a tool that now processes millions of pounds of bookings every month. We discuss:
The early days of Giggio and how it evolved from a personal spreadsheet fix to a full-scale platform
Why every function musician should use a CRM before they “need” one
How automation, follow-ups, and pitch reminders can win you more gigs
The lessons Martyn learned building tech for creatives — and the overlap between magicians, musicians, and other live entertainers
Whether you’re juggling client admin or trying to scale your bookings, this episode is packed with practical insight on streamlining your business and freeing up time to focus on performing.
Connect with Martyn
@getgiggio
@martynrowland
www.getgiggio.com
www.martynrowland.co.uk
This episode is brought to you by Acoustic Backs And Tracks, your go-to source for premium acoustic backing tracks that sound and feel like the real deal.
Whether you’re performing at weddings, recording content, or just practising at home, it’s like having a professional band right there with you. Their tracks are recorded by top session musicians, with real instruments and real emotion - no lifeless MIDI here!
Need something custom? They’ve got you covered. From key changes and mashups to exclusive tracks made just for you. Plus, their customer support is fast, friendly, and actually understands musicians. No task is too big for them!
And here’s the best part - listeners of The Full-Time Function Musician Podcast get 10% off on their first order. Just head to www.acousticbacksandtracks.com and use the code FUNCTION10 at checkout.
@acousticbacksandtracks
Boost Your Bookings: 7 Essential Marketing Strategies for Function Musicians
Get Your Free Guide Here -
www.infocusrecordingcompany.co.uk/marketingguide
@thefulltimefunctionmusician
www.infocusrecordingcompany.co.uk
@infocusrecordingco
View all episodes
By InFocus Recording Co.In this episode of The Full-Time Function Musician Podcast, I chat with professional magician and Giggio founder Martyn Rowland, whose software has become the go-to booking management system for entertainers across the UK.
Martyn shares his journey from performing at corporate events to creating a tool that now processes millions of pounds of bookings every month. We discuss:
The early days of Giggio and how it evolved from a personal spreadsheet fix to a full-scale platform
Why every function musician should use a CRM before they “need” one
How automation, follow-ups, and pitch reminders can win you more gigs
The lessons Martyn learned building tech for creatives — and the overlap between magicians, musicians, and other live entertainers
Whether you’re juggling client admin or trying to scale your bookings, this episode is packed with practical insight on streamlining your business and freeing up time to focus on performing.
Connect with Martyn
@getgiggio
@martynrowland
www.getgiggio.com
www.martynrowland.co.uk
This episode is brought to you by Acoustic Backs And Tracks, your go-to source for premium acoustic backing tracks that sound and feel like the real deal.
Whether you’re performing at weddings, recording content, or just practising at home, it’s like having a professional band right there with you. Their tracks are recorded by top session musicians, with real instruments and real emotion - no lifeless MIDI here!
Need something custom? They’ve got you covered. From key changes and mashups to exclusive tracks made just for you. Plus, their customer support is fast, friendly, and actually understands musicians. No task is too big for them!
And here’s the best part - listeners of The Full-Time Function Musician Podcast get 10% off on their first order. Just head to www.acousticbacksandtracks.com and use the code FUNCTION10 at checkout.
@acousticbacksandtracks
Boost Your Bookings: 7 Essential Marketing Strategies for Function Musicians
Get Your Free Guide Here -
www.infocusrecordingcompany.co.uk/marketingguide
@thefulltimefunctionmusician
www.infocusrecordingcompany.co.uk
@infocusrecordingco