Part 2 on the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. Part 2 is broken into the following sections: - Magic tricks and military tactics - Using smoke and mirrors - Sowing the seeds of doubt

Part 2 on the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. Part 2 is broken into the following sections: - Magic tricks and military tactics - Using smoke and mirrors - Sowing the seeds of doubt

Part 2 on the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. Part 2 is broken into the following sections: - Magic tricks and military tactics - Using smoke and mirrors - Sowing the seeds of doubt

S3.E12: The Age of Marketing - Part 2

Prof. Wayne Visser, PhD, shares his reflections on what it means to be purpose-inspired - for business, society and each one of us. The podcast explores how business can be a force for good in the world, and how individuals can make a positive difference. Covering topics like corporate social responsibility (CSR), sustainable business and transformational change, each series is based on one of Dr Visser's books that synthesizes the emerging ideas, practices and lessons learned on the journey to becoming purpose-inspired.

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S3.E12: The Age of Marketing - Part 2

S3.E12: The Age of Marketing - Part 2