Making the Media

S3E13: Design and Deliver


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S3E13:

How has the technology behind news and sports

graphics changed the way in which stories can be told in the studio, and what
does that mean for the collaboration between editorial and technical teams?

In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanish

company Telemadrid, to discuss the way graphics are used to enable new
storytelling techniques.

Our Guest This Episode

Antonio Tena

Head of Processes and Innovation, Telemadrid

 

In Telemadrid, Antonio has been the head of the

graphics department and is currently the head of processes and innovation. 

 

In the past, he was the head of post production and

graphics in Quiero TV and was involved in the launch of CNN+ in Spain, as a
graphic designer. In Canal+ he was in charge of the graphic design of
several shows like Lo mas + and in TVE he was a graphic designer in iconic shows like Quién
sabe dónde. 

 

He also collaborated in the character, 2D, and 3D

design and landscape design of several video games by Warner Interactive, Pendulo
Studios, and Dynamic Multimedia, and he worked as an animator in several cartoon series for
Walt Disney Studios, Hannah Barbera, Warner Studios, Equip Studios, and Cruz
Delgado.

 

In 2011 he was awarded the “Premio Talento” by the

Television Science and Arts Academy in Spain.

 

 

More Resources

For more on this topic, check out:

⁠Take the Weather with You⁠ – Nora Zimmet from The Weather Channel

details their innovative use of immersive mixed-reality graphics

⁠Stream On with Avid News⁠ – Discover the latest news collaboration

workflows on premises and in the cloud



Contact Us

Questions? Comments? Cool ideas? Get in touch: [email protected] or ⁠@craigaw1969⁠. Follow Avid at ⁠@avid⁠.

Credits

Host:

Craig Wilson

Producer:

Matt Diggs

Social:

Wim Van den Broeck

Theme:

Music: Greg “Stryke” Chin

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Making the MediaBy Avid Technology