The Pricing Guys

S3E13 - The 2 Biggest Pricing Trends Right Now

Listen Later

The 2 Biggest Pricing Trends Right Now

The FIFA World Cup just landed in North America and the attorney general is already involved. Ticket prices surged 35% overnight, seat maps got redrawn, and fans are furious. Michael and Avy use this as the jumping off point for the Season 3 finale and a bigger conversation about the two pricing trends reshaping how companies compete right now.

In this episode:

  • Why FIFA's price surge might be harder to argue against than the headlines suggest
  • Why AI-powered dynamic pricing is the trend everyone wants but few are actually executing properly
  • How the demand for pricing transparency is changing the relationship between buyers and sellers across every industry
  • Why the most sophisticated pricing strategy falls apart the moment your sales team cannot explain it

    • See you in the fall for Season 4.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Pricing GuysBy Revenue Management Labs