In this episode, Chief Strategy Officer at Squirel365, Donald MacCormick continues to provide his insights on Business Intelligence solutions. Donald doesn’t hold back on his opinions of self-service B.I. and why it is not the answer. He provides unique and in-depth examples of why successful B.I. interfaces should require little to no effort, training or documentation from the end user. Finally, Donald provides self-service B.I. analogies ranging from the restaurant industry to the healthcare industry.