The Full Time Function Musician Podcast

S3E14 - The Power of Finding Your Niche: How Lily Filled Her Diary for the Next Two Years


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In this episode, I sit down with Lily Kerbey, a Yorkshire-based alternative wedding singer and guitarist who’s redefining what live wedding music can be. From performing Slipknot and S Club 7 mashups to running fully booked seasons years in advance, Lily shares how leaning into her niche transformed her career.

She opens up about her journey from teaching to becoming a full-time musician, how a simple Instagram ad filled her diary, and why authenticity and community matter more than ever. This conversation is packed with inspiration for any function musician looking to build a thriving business by being unapologetically themselves.

Key Takeaways:

  • How to find (and own) your niche as a wedding performer

  • Why branding and consistency matter more than fancy gear

  • How low-cost Instagram ads can outperform expensive wedding fairs

  • The power of community over competition in the wedding industry

  • Balancing boundaries and burnout when success hits fast

     

    Connect with Lily

    @lilykerbeymusic

    www.lilykerbeymusic.co.uk

    tiktok.com/@lilykerbeymusic

     

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    @acousticbacksandtracks

     

    Boost Your Bookings: 7 Essential Marketing Strategies for Function Musicians

    Get Your Free Guide Here -

    www.infocusrecordingcompany.co.uk/marketingguide

     

    @thefulltimefunctionmusician

     

     

    www.infocusrecordingcompany.co.uk

    @infocusrecordingco

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    The Full Time Function Musician PodcastBy InFocus Recording Co.