We're back with Season 3 - dedicated to discussing the key trends highlighted in our first-ever Connected Student Report! In episode two, Jason speaks to Ethan Braden, Senior Vice President and Chief Marketing Officer at Purdue University. Jason and Ethen highlight why a meaningful online presence is vital especially in current times, the marketing transformation at Purdue that's putting the student at the center, and how the education community is coming together to navigate through the impact of COVID-19.