The second episode of PwC’s Trend Talks, moderated by Shreeram Kumble and featuring Kirsten Cremona and Jake Azzopardi explores the intersection of two powerful forces: cyber and AI. Together, they challenge the perception of cybersecurity as a cost centre and AI as merely a productivity tool. From deepfake threats and disinformation campaigns to the rise of agentic AI and virtual workforces, the discussion highlights how organisations can strike the right balance between innovation and protection. At its core, the conversation returns to a simple truth - transformation begins with people, trust and asking the right questions.