The earnings cycle can sometimes force a focus on communicating short-term results and strategies with the investment community. This can sometimes prevent issuers from sharing their companies' long-term vision and strategy effectively. So how can you ensure that your vision is understood? 

In this episode of Winning IR, Mark Fasken and Moira Conlon, Founder, and CEO of Financial Profiles, talk about balancing short-term success and reporting with creating and communicating a long-term, value-driven company story. 

Listen to the full episode to learn more about:

• Balancing short-term reporting and selling the long-term strategy of your company
• How to know if investors understand the long-term strategy
• What to do when the investment company doesn’t see the long-term vision
• The components of a long-term approach to investor communications
• Where to find examples of companies who are doing it well
• Communicating long-term vision in a volatile market

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