Today’s guest is Aigerim Baimuratova (Айгерим Баймуратова) Director, Chocofood at Chocofamily Holding

Chocofamily Holding is the largest and fastest

-growing e-commerce group in Kazakhstan. Holding's structure combines a number of various services in the e-commerce industry through 10 subsidiary companies. Its strategy is to establish and promote subsidiaries that could be leaders in their particular segments with significant market shares. Currently, the group has a 12.4% share of all e-commerce market in Kazakhstan. The subsidiaries have more than 3 millon registered users, 750 thousand active customers, and 34 thousand purchases per day.