As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.