Have you ever picked up a piece of clothing in a store and noticed the price tag was... blank? Target made headlines when they quietly removed price points from tags on select clothing items, and the guys are unpacking what's really going on.

In this episode, we dig into the operational reasoning Target offered (spoiler: it involves tariffs and cost volatility), and why that explanation doesn't fully add up. We explore the real cost of price tag labor, the friction this creates for shoppers, and whether removing visible pricing is actually a slippery slope toward full dynamic pricing in brick-and-mortar retail.

We also draw parallels to the world of B2B and software pricing, from "contact sales" enterprise deals to distributors who hide their list prices from the open market, and ask the bigger question: when you hide your price, what signal does that send to your customer?

Key topics covered:

Whether you're in retail, B2B, or SaaS, the core lesson is the same: before you hide your price, make sure you've weighed the operational savings against what it costs you in customer trust and lost sales.

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