To drift your business into a commodity is the kiss of death. Whether you are a startup or a well-established corporate, you must utilize the power of your products, services, and offerings to make them stand out and differentiate.

With his team and company, Barry has a unique way of collaborating with companies, which he calls JAM SESSIONS. To make the most out of your jam - you have to listen.

It was great talking, no, having a jam session with Barry and discussing the importance of innovation and differentiation - learn more about this from the podcast.

In about six months, Barry will launch his book “The Power of Differentiation” Keep a look out for this launch; I am confident that it will change mindsets.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mikatienhaara.substack.com