Resources & Links

• Learn more about Livin: https://www.chooselivin.com

• Follow Livin on Instagram: @choose_livin

• Connect with Erica Tuggle: https://www.linkedin.com/in/erica-tuggle-mba/

• Erica's personal food page: https://www.instagram.com/tugglekitchen

Book: Finding Your EDGE 📘 Order here: https://www.amazon.com/Finding-Your-EDGE/dp/B0C5WQSBG5 Discover how to unlock your unique talents and purpose with Jeremy's personal development book, filled with real stories, reflection prompts, and purpose-driven insights.

Clarity Cards™ 🃏 Order here: https://bit.ly/JHS-S3 A self-discovery and coaching deck of cards with 53 questions that spark meaningful reflection, connection, and clarity for individuals and teams.

JeremyHaselwood.com 💻 Visit: https://bit.ly/jhs-s3 Find tools, templates, and transformational content to help you grow in both purpose and impact.

Episode Summary:

In this heartfelt and energizing episode, Jeremy sits down with Erica Tuggle, founder and CEO of Livin, a platform that connects personal chefs with busy families and professionals. From the boardrooms of American Express, General Mills, and Coca-Cola to the kitchens of everyday families, Erica's journey is one of bold vision, thoughtful pivots, and deeply rooted values.

Erica opens up about:

• Her transition from a decorated corporate marketing career to starting her first company

• Why she became her own platform's first cook and what that taught her

• Building a tech-enabled marketplace using no-code tools

• How she bootstrapped early operations and prioritized low-cost, high-impact strategies

• Why Livin is about more than food...it's about wellness, time, and access

• The strategic (and emotional) reasons behind rebranding from Cook Connect to Livin

• Wearing all the hats, and how her corporate experience shaped her approach to branding and leadership

• How she's learning to balance motherhood, entrepreneurship, and her own wellness

This episode is a masterclass in identifying a real-world problem and creating an accessible, values-driven solution while also highlighting the grit and grace it takes to build something from scratch.

Whether you're a busy parent, aspiring founder, or someone seeking to align purpose with business, Erica's story will leave you inspired to start Livin on your own terms.

Memorable Quotes

"You can have a personal chef for about what you spend on DoorDash." – Erica Tuggle "I didn't just want to build a business, I wanted to make a difference." – Erica Tuggle "As women, we already wear all the hats. So wearing all the hats in business? That's just what we do." – Erica Tuggle

Call to Action:

Feeling stuck or waiting for the perfect time? Take Kashi's advice and start now. The path to purpose begins with one imperfect, inspired step.

📲 Follow Jeremy on Instagram for daily motivation and purpose-driven content: @jeremy.haselwood 📘 Grab your copy of Finding Your EDGE 🃏 Spark clarity and conversation with your Clarity Cards™ deck.