Keywords
branding, expertise, audience engagement, compelling content, storytelling

Summary
In this conversation, Brett K Moore discusses the challenges faced by content creators who excel in providing accurate information but struggle to engage their audience. He emphasizes the importance of transforming content from a mere data dump into a compelling narrative that resonates emotionally with listeners. The discussion highlights the need for a balance between substance and style to foster audience growth and connection.

Takeaways

• Your entire brand is built on your expertise, your credentials, and even your data.