How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook.

BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting.

Pacific Content
https://pacific-content.com/podcasts/

Australian Podcast Awards
https://australianpodcastawards.com/

 

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