This week's guest is Dr. Ceyda Mumcu, an associate professor of sport management at the University of New Haven. She is an expert on fan behavior, marketing analytics in sport, and marketing of women’s sports and marketing to women sport fans. She published one of the first sport analytics textbooks which has been sold in 27 countries and across every continent. In a prior life before the academy she played professional basketball for eight years at Turkish Women’s Professional Basketball League. She is the newest member of #disruptHERS.

Host: Dr. Nicole LaVoi
A co-production with The Tucker Center

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