Analytics Engineering: Internal Risk vs. External Rigor | Ft. Jack Doherty (Fresha)
The stakes are higher than ever for Analytics Engineers. When your data becomes a core, customer-facing product, the game changes.

Jack Doherty (Head of AE, Fresha) discusses the massive difference between internal and external analytics:

Risk vs. Rigor: Why internal projects can move fast (risk), but product-facing data demands DevOps-level rigor, testing, and governance.

Real-Time Data: The technical shift from scheduled batches to CDC for meeting customer demands for speed and consistency.

The Missing Link: Why the Semantic Layer is the future of AE, crucial for codifying business logic and powering accurate AI/Chat interfaces.

A must-watch for any AE treating data as a product.