SaaS Sessions

S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere

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In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020.

Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand.

He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue.

How sustainable is this new model for events? Will everyone adapt to it? Find out more in this episode with Anish.

Connect with Anish - https://www.linkedin.com/in/anishthambi/

Connect with Deepika - https://www.linkedin.com/in/deepikavani/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

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SaaS SessionsBy Sunil Neurgaonkar
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