On this episode of News & Brews Sports Biz, Katie and Ken welcome Wally Crittenden, Associate Athletic Director for Business Development & Revenue Generation at Stephen F. Austin State University.

Wally discusses the innovative approaches that Stephen F. Austin State uses in tokenizing digital assets. The trio discusses opportunities for athletic departments to convert assets they already own into revenue generating and brand boosting technology, such as social tokens and NFTs. And of course, they chat about their current brews of choice.

Welcome (0:11)

Digital Assets: Why You Should Start Learning Now (2:00)

Cryptocurrency in Higher Ed: Key Insights You Need to Know (3:45)

When it Makes Sense to Start (7:10)

Market Volatility Risks & Opportunities (17:36)

Opportunities to Shape Supporting Technologies (24:44)

Brews of the Month (30:07)

Episode Wrap-Up (33:05)

Follow Up Discussion about Current Accounting and Tax Guidance (34:50)

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