Ever wonder how to succeed in a world that’s always changing? Professor Rita McGrath from Columbia Business School is disrupting how many of us think about strategy. Rita shares why holding onto fixed plans or competitive edges doesn’t cut it anymore, with examples like Kodak’s missteps and how companies like Fujifilm stay agile by empowering small teams to innovate fast.

Rita offers her take on how AI is here to boost human creativity rather than replacing it. She also shares practical tips from her upcoming book on navigating the digital economy, urging leaders to spot shifts early and embrace uncertainty to stay ahead in a constantly evolving world.