A growing population, opportunities in a variety of industries and sectors, focus on experience and food, and a drive to find new and better ways of doing just about anything? If you think this describes a trendy metropolis, think again. Rural Ireland is creating a range of innovative rural development strategies that bring together residents, industry, civil sector and academic institutions on projects that range from implementation of broadband internet access, to agro-tourism, to intellectual capital vouchers. In this episode of Rural Routes you'll hear from Dr. Felicity Kelliher at the Waterford Institute of Technology on rural innovation in Ireland.