In this episode I talk to Dani Paige, a launch copywriter who specialises in upgrading sales copy.

Dani is passionate about creating persnality packed, ethical sales material for your business. She tells me how you can use different sections of your sales page to greater effect, and why we should all be keeping a list of our personal 'isms'!

You can find out more about Dani on her website www.danipaige.com and follow her on Instagram @danipaige.online

This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.